Start with a blank canvas

Choose Start with a blank canvas when you want to create without first importing or building a Brand Profile. Fuzzbucket creates a workspace in No Brand scope and takes you directly into the creative workspace.

When No Brand is useful

Use a blank canvas for experiments, one-off concepts, internal drafts, or work whose brand has not been decided. It removes brand setup from the critical path; it does not create an anonymous brand behind the scenes.

What changes in No Brand scope

• The workspace is not connected to a Brand Profile, branded Products library, or Brand media library.
• Files and generated assets remain with the workspace and can still appear in the general Content library.
• Brand Brain's strategy overview is unavailable because there is no brand-backed context to show.
• Knowledge remains available through a shared No Brand knowledge collection for the account owner. Agents working in No Brand scope use those same Markdown documents.

Use the brand switcher to recognize or select No Brand before beginning work. No Brand is a deliberate context boundary, not an error or incomplete onboarding state.

Choose the right path

Start blank when speed and experimentation matter more than reusable brand context. Import an existing brand when product facts, visual identity, audience, and reusable source media should guide future work.

Continue with Start work from the dashboard or Workspace basics.